How To Have an Impactful SAP Concur Fusion 2019

Colby Kennedy
Post Concur


VAT IT was a partner & exhibitor at SAP Concur Fusion 2019 in San Diego in mid-March. The annual event drew more than 3,000 attendees, 100 exhibitors and held over 200 education sessions at the San Diego Convention Center over four days. Since VAT IT has award-winning integrations with partner SAP Concur, we wanted to share with you how to have an impactful event.

Step 1: Get a bigger trophy case

Seated in the room with our direct competitors, VAT IT & VAT IT Global Director of Partnerships Ben Finkel won the International Growth Partner of the Year & MVP of the Year awards, respectively. VAT IT was the only SAP Concur App Center partner to be awarded twice & adds these to the Partner of the Year award from 2018.

Step 2: Be informative

SAP Concur’s Erin Giordano along with VAT IT & special guest Global VAT Manager at Citrix Systems Judith D’Aguilar held the VAT education session International VAT: So You Think You Have It Covered? Why U.S. Businesses Struggle. They covered valuable information such as how foreign T&E is the biggest missed opportunity to recover VAT, key challenges holding companies back, & to rely on third party VAT specialist as tax laws are always changing.

Step 3: Be a good date

SAP Concur invited us to participate in a “Speed Dating” game in which partners present their solutions & attendees choose which one they like best by giving them roses. VAT IT was given the most roses based on the value add with zero risk.

Camera Step 4: Smile for the camera

D’Aguilar expounded on why VAT IT was such a valuable resource for Citrix in a filmed SAP Concur interview. On camera she spoke about how difficult it was for a global company to recover VAT efficiently & effectively until utilizing VAT IT. The integration with SAP Concur automated the process and dramatically decreased the workload & increased VAT yield.

102_Fifa Step 5: Make it fun

VAT IT had a spring break themed booth with colorful ocean images, sunscreen & carabiner giveaways, and a full-on bean bag toss tournament. Congratulations to our champions David Poppe from Valmont Industries, Vincent Shen from Canadian Solar, and Allison Aguilera from MonoSol who won an Apple Watch, Beats headphones & an Anker portable charger respectively!

dancing Step 6: Dance the night away

A big thanks to our partner Gant Travel who co-sponsored an after party with VAT IT filled with karaoke, dancing, drinks, & dessert at the Hardrock Hotel in San Diego! Hundreds of attendees busted out their best tunes & moves.

Step 7: Offer something no one else can

At our Micro Forum we explained the advantages of using the largest VAT reclaim company in the world. VAT IT provides unprecedented tax law expertise & reclaim coverage with over 10,000 clients, 44 different offices, and 53 fluent languages.

handshake Step 8: Shake hands

SAP Concur Chief Marketing Officer Kim Albrecht came to our booth in-person to thank VAT IT for being a model partner & sponsor. The admiration certainly goes both ways. A big thanks to our partner SAP Concur for putting on another beneficial event.

If you’d like to see pictures of SAP Concur Fusion 2019, click here. Please connect with VAT IT on the SAP Concur App Center for a free VAT analysis to see how much you can reclaim.

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